Companies are under pressure to digitize services and applications along the customer journey in order to survive in the market. The more information companies have about their users, the greater their competitive advantage. But how is customer data stored and managed? And how is authentication regulated – who is allowed to access which data? A well thought-out CIAM, Customer Identity & Access Management, solves these questions.
Digital customer experience with CIAM as a competitive advantage
Nowadays, users are used to processing their concerns and inquiries digitally – regardless of the specific issue at hand. Companies are challenged if they want to prepare and provide the entire communication and customer experience in digital form. They are working flat out to develop and digitize applications and services along the customer journey in order to survive on the market.
However, in order to be able to offer customers the right services, gain an overall view of user behavior and thus secure important competitive advantages for yourself, knowledge is power: the more you know about users, the more targeted your communication can be.
Manage customer data securely & increase trust
When it comes to customer data, the question quickly arises as to how the data can be stored and managed securely. The willingness of users to disclose personal data is not impossible per se, but they want to know what happens to their data. Companies must therefore ensure that data is not simply collected and used for marketing and sales purposes, but is stored and managed carefully. Access to the services provided must also be secure – through adequate authentication options. These create control over who is allowed to access which data and which legal framework conditions must be adhered to.
CIAM as a solution for uncomplicated user administration
So yes to digital transformation, but not without losing sight of security. The introduction of a CIAM, a Customer Identity & Access Management makes sense and it is the “C” in CIAM that makes the difference: in contrast to an IAM, which quickly degenerates into a major project, a Customer Identity & Access Management is a simple and quickly integrated solution.
A CIAM saves financial and human resources and supports companies in making new services available on the market quickly and securely. And in view of the fast-paced times we live in, this is perhaps a good argument for implementation.
Questions that companies should ask themselves in this context:
- Who are your customers – are they customers or consumers?
- How can you securely authenticate your users?
- Which peripheral systems need to be taken into account?
- What are the safety requirements?
- How do you want to deal with digital identities?
Find out more in the free white paper. We ensure that your customer data is securely stored, managed and used carefully.
Read also: FIDO 2.0 – password-free authentication